Single System of Rich Data - Streamline and Collaborate - Simplify Multi-Channel Sales
Multi-Channel Marketing (MCM)
- Do you struggle to get content to your retail customers in their format ?
- Does your company run on Excel, to distribute critical product information to your channel partners and end customers?
One-spot Repository with Multi-channel Reach
Distributors, Merchandisers and Manufacturers alike struggle to maximize online eCommerce coverage to their customers. Manual methods don't work. It is especially challenging to deliver product attribute information in a timely fashion to multiple channels in multiple formats.
The SKUforce Enterprise platform enables you to turn the internet into a profitable sales and marketing channel for consumers and businesses.
SKUforce significantly reduces the effort required to manage and deliver rich information directly to your channels in the exact format they require.
SKUforce enables each internal stakeholder to be responsible for their own data, while sharing it in real time with related stakeholders. SKUforce enables best practices in Pre /Post launch management, so product releases happen faster, and products reach the marketplace sooner, increasing sales and profits.
Key Business Challenges Include:
Syndicate rich information, seamlessly and dynamically, through multiple channels to distributors and retailers.
Manage all item information, including images, media, and other rich data, in a single global repository, accessible on demand in a simple browser interface.
Balance a positive vendor experience with the need for high quality, rich, validated product information.
Offer customers the right amount of compelling item content to help them make purchase decisions on your site.
Collect item data (both rich content and logistics) from a long tail of suppliers /stakeholders across multiple categories.
A Single Global Repository for all Rich Content and Dynamic Syndication:
- Automated multi-channel, multi format delivery of rich content and media
- Deliver rich, accurate information to multiple channels in the format they require
- Increased channel coverage and improve online conversion
- Deliver rich content to web sites, channel and marketing partners with Web Services and XML
- Affordable, agile "no risk" implementation with visible return on investment
Imagine an automatic data hierarchy of product content which includes series, product and SKU metadata, images and documents.
Read More:
SINGLE CLOUD SOURCE - Master Data Management (MDM/ECM) with Rich Item Master
MANUFACTURING - Product Lifecycle Management (PLM) including New Product Introductions
MARKETING - Multi-Channel Marketing (MCM) - Managing Information from Multiple Sources in Multiple Formats to Multiple Destinations
SERVICE VENDORS /E-COMMERCE - Web based global Digital Asset Management with multi-tenant logins (DAM)
RETAILERS / DISTRIBUTORS / WHOLESALERS - Supplier Content Management with vendor login and vendor management (SCM)